Campbell's Labels for Education School Bus Display
Brand: Campbell Soup, Diamond Foods and Bic
Insight: Shoppers are concerned with health and wellness around the start of the school year.
Solution: Enhance the successful Labels for Education program with new brand partners and leverage every brand with cross-promotional displays, messaging and package labels.
Description: This year's Labels for Education promotion centers around a massive school bus display, which houses Campbell products and pamphlets with savings for new LFE partner products from Diamond Foods and Bic.
