Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.
The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now.
As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.
There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group.
