Household Cleaners

Client: Polaroid Corp., Waltham, Mass.
Introduction: March 2000
Size of run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Wal-Mart requested this display to hold 12 cameras and no packages of film. The retailer packaged the display into a photo center island merchandiser.

Client: Polaroid Corp., Waltham, Mass.
Introduction: March 2000
Size of run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Polaroid customized its displays for retailers.

Product: Lola Rola Sticky Mop
Number of displays: 100,000
P-O-P company: Brandt Box & Paper Co., Blairstown, N.J.
Distribution: Supermarkets
Introduction: October 2002
Duration: Temporary
Construction: Corrugated, 2-color screenprinting
Display set-up: Retail staff
This informative display shipper, with an elevated middle shelf, achieved an 80% new product sell-through in less than three weeks. It holds 12 mops.

"This simple corrugated floorstand offers consumers mini-globes with as many as 10 different colors and graphics on them. While this variety might satisfy anyone's requirements, it also creates a problem in display construction. Because these various SKUs were just stacked in the display tray, getting one of the variations from the bottom area necessitates some major maneuvering and a good deal of luck to avoid spilling the ones above it. Some simple shelves would have made the unit more organized and consumer-friendly."

-- From "Ricci at Retail," published September 2003

Retailer: The Home Depot