Home Improvement

Product: Kneepads
P-O-P company: Norampac, Vancouver, British Columbia
Distribution: Home centers, hardware stores, garden stores
Introduction: August 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Canada-based Tommyco found an efficient way to display its various kneepads by using one display base and universal trays. A colorful header and stickers placed on the front of each tray identify the featured product.

Client: Midwest Fastener Corp., Kalamazoo, Mich.
Introduction: December 2003
Size of run: 500
Producer: R.J. Drenth & Co., Decatur, Mich.
Displays organize and promote Midwest Fastener's oak and birch dowel rods.

Product: Kneepads
P-O-P company: Norampac, Vancouver, British Columbia
Distribution: Home centers, hardware stores, garden stores
Introduction: August 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Canada-based Tommyco found an efficient way to display its various kneepads by using one display base and universal trays. A colorful header and stickers placed on the front of each tray identify the featured product.

Product: Kneepads
P-O-P company: Norampac, Vancouver, British Columbia
Distribution: Home centers, hardware stores, garden stores
Introduction: August 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Canada-based Tommyco found an efficient way to display its various kneepads by using one display base and universal trays. A colorful header and stickers placed on the front of each tray identify the featured product.

A Q&A with John Costello, Executive VP of Merchandising and Marketing for The Home Depot

A survey of retailer executive attitudes and practices