For the Crest and Oral-B 3D White launch, Procter & Gamble tapped Arc Worldwide, Chicago, for an integrated campaign that featured:
- Sampling offers and an online presale via e-mails from popular women's entertainment site DailyCandy.com.
- eCommerce content on drugstore.com, Amazon.com and Yahoo!.
- Consumer launch event in New York's Herald Square.
- National FSI drop with coupons.
- Pallet displays, SmartSource shelf signs, in-line displays and other merchandising made available to all national retailers.
