Key Insight: Dollar General shoppers over-index for Mountain Dew, NASCAR and country music.
Activation: Expand a previously activated “Dew General Store” rewards program with three seasonal phases, leveraging a celebrity NASCAR driver and a country music star among others. Support the program with in-store, circular and digital activity.
Key Insight: Dollar General shoppers over-index for Mountain Dew, NASCAR and country music.
Activation: Expand a previously activated “Dew General Store” rewards program with three seasonal phases, leveraging a celebrity NASCAR driver and a country music star among others. Support the program with in-store, circular and digital activity.
