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Digital Marketing
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Quotient Launches Network to Consolidate Off-Site Retail Media
Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.
Miller Lite's Metaverse Bar Gets Holiday Makeover
The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.
Marketplacer, CitrusAd Form Advanced Advertising Partnership
Sellers on Marketplacer-powered platforms can "stand out" on the digital shelf using CitrusAd's sponsored products ads, driving incremental sales.
Black Friday, Cyber Monday Retailer Roundup
See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.
Digital Advertising Drives Black Friday 2022 Spend
Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.
Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.
Sponsored
New Digital Shelf Analytics to Improve Your E-Commerce Performance
Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.
Mirakl Unveils Retail Media Solution
Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.
Sponsored
InMarket’s 2023 Digital Marketing Playbook
Ten strategies for your brand to engage consumers & drive growth in the months ahead
Strategus Supports CTV for Retail Media Networks
Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.
Ahold Delhaize USA Brings Retail Media In-House
Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control.
Sponsored
First-Party Data Playbook
A cookie-less world is here. Are you prepared?
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