Department Store

Client: American Greetings, Cleveland, OH
Product(s) Promoted: Greeting Cards
Distribution: Macy's
Number of Stores: 8
Production Run Quantity: 160
Introduction: September 2006
Intended Duration: 5 years
Dimensions (H x W x D): 66" x 53" x 18"
Weight: 80 lbs.
Budget Category (U.S.): $951 - $1,000
Producer: American Greetings, Cleveland, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Chanel Inc., New York, NY
Product(s) Promoted: Le Multifacets de Chanel (Cosmetics)
Distribution: Department Stores
Number of Stores: 750
Production Run Quantity: 1,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 13" x 13" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy, Sears, Circuit City, Regional Accounts
Number of Stores: 1,740
Production Run Quantity: 1,740
Introduction: November 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 27" x 31" x 43"
Weight: 100 lbs.
Budget Category (U.S.): $201 - $250

Client: MAC Cosmetics, New York, NY
Product(s) Promoted: Makeup Brushes & Compacts (Holiday Packaging)
Distribution: Department Stores
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 22" x 14" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Flat Panel Speakers
Distribution: Sears
Number of Stores: 650
Production Run Quantity: 650
Introduction: April 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 34" x 23" x 34"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Margaritaville, Windamere, FL
Product(s) Promoted: Flip Flop Sandals
Distribution: Nordstrom, Macy's, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 72" x 34" x 22"
Weight: 48 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Under Cabinet CD and DVD Players
Distribution: Sears
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: April 2007
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 17" x 17"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?