Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.
With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.
Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years.
Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
This Special Report identifies the challenges and opportunities in retail media that are essential for commerce marketers to understand as they adapt their strategic roadmaps for this new age of media.
As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.