Convenience Stores

Client: Just Born Inc., Bethlehem, Pa.
Producer: Menasha Display Group, Philadelphia
Comments: This floorstand was developed to hold Mike and Ike's redesigned bag packaging. Retailers can request the flavors they want on the display.

Sexy, active imagery supports Miller Brewing's entry into the low-carb trend. These c-store displays occupy a small, 2-square-foot area.
Producers: Zipatoni Co., St. Louis, and Madden Communications Inc., Wood Dale, Ill.

Client: Pepsi Co., Purchase, NY
Introduction: May 27, 2004
Size of Run: 1,000
Distribution: Convenience Stores
Dimensions (H x W x D): 50" x 34" x 34"
Weight: 50 lb.
Producer: Edge Display Group Enterprise, Farmingdale, N.Y.
Comments: Designed to sit outside the store, this replica Pepsi can display utilizes a sliding door to protect the product from weather and theft.

In March, EAS Sports Drinks, Golden, Colo., introduced 500 suction-cup displays for its Advant Edge Carb-Control Ready-to-Drinks.
Producer: Crew Design Inc., Kent, Conn.

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Client: PepsiCo, Purchase, NY
Introduction: May 10, 2004
Size of Run: 15,000
Distribution: Supermarkets
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 20 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Reversible graphics grant this display a longer life as they can be switched out to fit a new product.