Convenience Stores

Client: IMS/Kraft Foods, East Hanover, NJ
Product(s) Promoted: Single-Serve Oreo Cakesters, Oreo Brownies, Oreo Cookies, Double Stuff Oreo Cookies and Golden Oreo Cookies
Distribution: Convenience Stores
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 1/2/09
Intended Duration: Annual placement
Dimensions (H x W x D): 24" x 21" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Client: 7-Eleven Inc., Dallas, TX
Product(s) Promoted: Slurpee Collectible Cups, Slurpee Sunkist Orange Float Flavor, Big Gulp Collectible Cups, Reese's Peanut Butter Cocoa, Reese's King Size Peanut Butter Cups
Distribution: 7-Eleven stores in the United States
Number of Stores: 6,500
Production Run Quantity: 6,500
Introduction: 4/1/10
Intended Duration: 60 days
Dimensions (H x W x D): 72" x 36" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: Food and drug channels
Number of Stores: 8,500
Production Run Quantity: 10,300
Introduction: 2/25/10
Intended Duration: 6 months
Dimensions (H x W x D): 7" x 18" x 4"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 14 oz. and 16 oz. Contour Bottles
Distribution: Convenience Stores
Production Run Quantity: 3,000
Introduction: 4/7/10
Intended Duration: 12 months
Dimensions (H x W x D): 39" x 20" x 16"
Weight: 40 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

Design of the Times 2010 Contest Declaration

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Alexia Crunchy Snacks
Distribution: Convenience Stores
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 6/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 63" x 19" x 16"
Weight: 28 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging and Launch Creative, Neenah, WI

Design of the Times 2010 Contest Declaration