Candy & Gum

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Decision Point Marketing
Nabisco Foods Group
Injection-molded Plastics: Counter, Shelf and Table Units

Client: Warner Lambert Co.
Products: Confections and magazines
P-O-P company: Melrose Displays Inc., Passaic, N.J.
Introduction: April 1992
Construction: Steel tubing, wire, wood and a baked-epoxy powder coat.
Comments: The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.

Usher Candy Prepack Floorstand
HML Designs Inc.

Product: Brach's Candy
P-O-P companies: Riemer & Associates, Northfield, Ill. (designer); Great Northern Corp., Racine, Wis. (manufacturer)
Distribution: Mass merchants, drug and grocery stores
Construction: Corrugated cardboard
Comments: Creating in-store excitement, a play-house size gingerbread house can sit on top of cut cases, function as a centerpiece or hang from the ceiling. Promoting a baking theme with a free recipe and craft booklet, the display showcases those candies that are best suited for baking.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Products: Mini Sampler, Mini Cherries and novelty products
P-O-P company: Alliance Display Co., Winston-Salem, N.C.
Distribution: Mass merchants, chain drug and grocery stores
Construction: Corrugated cardboard

Type: three-bin, gravity-feed, corrugated Pick-A-Mix display
Manufacturing process: 200-pound B-flute bleached white; display printed with flexographic inks; header: four-color process litho-laminated riser with varnish; vinyl acetate window for candy chutes; holds 65 to 70 pounds of product
Introduction: August 1992
P-O-P company: Design Tech, Villa Park, Ill.
Comments: Innovative gravity design supports the freshness of the product.