Client: Ariat International, Union City, CA
Introduction: October 2005
Product(s) Promoted: Belts
Distribution: Western, farm, equestrian, and other specialty retailers
Intended Length of Use: 2-plus years
Size of Run: 500
Dimensions (H x D x W): 6'11" x 2'8" x 4'8"
Weight: 80 lbs.
Producer: Concept Designs Inc., Palo Alto, CA
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?