Apparel & Accessories

Client: Claire's Stores, Hoffman Estates, IL
Product(s) Promoted: Ensembles of necklaces and earrings in Icings stores
Distribution: Claire's
Number of Stores: 3,000
Production Run Quantity: 50,000
Introduction: March 2006
Intended Duration: One year
Dimensions (H x W x D): 3" x 6" x 10"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Morgan & Sampson USA, Cypress, CA
Product(s) Promoted: Apparel, Hats and Accessories
Distribution: Longs Drug
Number of Stores: 350
Production Run Quantity: 700
Introduction: April 2007
Intended Duration: 3-5 months
Dimensions (H x W x D): 102" x 24" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $51 - $100
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Reef, San Diego, CA
Product(s) Promoted: Apparel and Sandals
Distribution: Specialty retailers
Number of Stores: 150
Production Run Quantity: 171
Introduction: February 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 76" x 26" x 23"
Weight: 178 lbs.
Budget Category (U.S.): $551 - $600
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Medela Inc., McHenry, IL
Product(s) Promoted: Maternity Products
Distribution: Gap Stores
Number of Stores: 31
Production Run Quantity: 31
Introduction: April 2007
Intended Duration: Two years
Dimensions (H x W x D): 60" x 33" x 28"
Weight: 150 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Champs Sports, Bradenton, FL
Product(s) Promoted: Back-to-School Footwear and Apparel
Distribution: Champs Sports stores, nationwide
Number of Stores: 575
Production Run Quantity: 600
Introduction: August 2006
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100

Client: United Retail Group Inc., Rochelle Park, NJ
Product(s) Promoted: Women's Panties
Distribution:Avenue stores
Number of Stores: 1,265
Production Run Quantity: 1,265
Introduction: June 2006
Intended Duration: 4 months
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?