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Alcohol

  • Crown Royal Holiday Pole Display

    Client: IMS, Morton Grove, Ill., for Diageo
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Duration: Temporary
    Production Date: June 2003
    Size of Run: 2,200
    Comments: Flashing lights, replica of bottle and holiday/winter theme help shoppers locate Crown Royal brand during a peak buying season.
    Crown Royal Holiday Pole Display
  • Bella Sera Market Cart

    Client: E.&.J. Gallo Winery, Modesto, Calif.
    Producer: Vintage Wood, Sebastopol, Calif.
    Duration: Semi-permanent
    Size of Run: 2,500
    Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
    Introduction: November 2003
    Comments: Creates a one-stop shopping destination for wine, food and recipes.
    Bella Sera Market Cart
  • Budweiser Deep Red Neon Sign Program

    Client: Anheuser-Busch Companies Inc., St. Louis
    Producer: Everbrite LLC, Greenfield, Wis.
    Duration: Permanent
    Size of Run: 362
    Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.
    Budweiser Deep Red Neon Sign Program
  • Parrot Bay Eight-Case Display

    Client: Diageo, Stamford, Conn.
    Producer: Beeline Group Inc., Newark, Calif.
    Duration: Semi-permanent
    Materials/Processes Used: Stained birch plywood, burned branding elements on sides, wire, die-cut four-color process litho header, chipboard
    Comments: The look of old world rum shipping crates distinguishes the product from typical liquor floorstands.
    Parrot Bay Eight-Case Display
  • Don Julio Tequila Locking Cabinet

    Client: Diageo, Stamford, Conn.
    Producer: Beeline Group Inc., Newark, Calif.
    Duration: Semi-permanent
    Introduction: June 2003
    Materials/Processes Used: Stained pine, powdercoated wire and sheet metal, punched aluminum base, clear plexi door, locking mechanism, aluminum headers.
    Comments: Rustic stained pine and rust-colored powdercoated metal highlight Don Julio's positioning as a quality brand with Mexican heritage.
    Don Julio Tequila Locking Cabinet
  • Silver Patron Tequila Floorstand

    Client: The Patron Spirits Co., Culver City, Calif.
    Producer: Justman Packaging & Display, Los Angeles
    Duration: Permanent
    Size of Run: 400
    Silver Patron Tequila Floorstand
  • Jack Daniel's Dissolving Image Holiday Display

    Client: DraftWorldwide, Chicago
    Producer: Rapid Displays, Chicago and Union City, Calif.
    Duration: Temporary
    Production Date: June 2003
    Size of Run: 1,925
    Comments: Dissolve motion on the graphics and holiday lights help to grab attention at retail.
    Jack Daniel's Dissolving Image Holiday Display
  • Coors Light Neon

    Client: The Integer Group, Golden, Colo.
    Producer: Everbrite LLC, Greenfield, Wis.
    Duration: Permanent
    Size of Run: 351
    Comments: Despite its size -- it's over 7 feet long -- this Coors Light double-stroke neon sign is lightweight. The big and bold neon graphic, like its latest TV advertising, is impossible to miss.
    Coors Light Neon
  • E.&.J. Gallo Cask & Cream Display

    Client: E.&.J. Gallo Winery, Modesto, Calif.
    Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
    Duration: Permanent
    Introduction: 2003
    E.&.J. Gallo Cask & Cream Display
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