Alcohol

Product: Mad Housewife wine
Number of displays: 2,000 posters and cards; five refrigerators
P-O-P company: DPI, San Francisco
Distribution: Regional
Introduction: January 2005
Duration: Permanent
Display set-up: Retail staff
Comments: Bellevue, WA-based Rainier Wine has taken the refrigerator out of the kitchen and onto the supermarket floor to help promote its new Mad Housewife wine.

The client wanted a summer-themed display that would expand or contract as product was sold or restocked, would fit in as an endcap or freestanding unit, and would set up quickly.

• Adjustable figures. Allow the display to be expanded to fit many different retail footprints.
• Quick set-up. The display sets up in less than four minutes.
• Side "buckets" of beer support the unit for a freestanding or endcap style.

Design Data

• Producer: Baird Display, Milwaukee

Retailer: Circle K
Location: Los Angeles

Retailer: Circle K
Location: Los Angeles

Client: Anheuser-Busch Inc., St. Louis
Introduction: Spring 2005
Producers: The Sparks Agency, St. Louis (cross-promotion program); Garlich Printing, Fenton, MO (production)
Comments: Millions of P-O-P pieces help link the Budweiser brand with summer drinking occasions, particularly outdoor grilling. Here are a case card (left) and a vista box display.

Client: Pacific Wine Partners, Gonzales, CA
Introduction: March 2005
Number of Displays: 3,500
Distribution: Supermarkets and liquor stores including Meijer, Marsh, Albertsons, Harris Teeter and Kroger
Producer: North Bay Wood, Santa Rosa, CA
Comments: Pacific Wine Partners takes consumers to the beach with its Twin Fin wine display.