Alcohol

Brand: The Little Penguin wine
Key insight: Consumers are drawn to penguins, so it's smart to leverage the brand's built-in mascot.
Solution: Bring the emotional connection to the brand's mascot to life at retail by adding movement to the display such as a rotating, ice-skating penguin.
Description: Cases of wine are stacked below this seasonal pole topper. A battery-powered motor turns the "ice rink" around.

"Someone went to a lot of trouble and expense to produce this case stack section for Beringer wines. Decorated for Valentine's Day, I'll bet the ranch it can be reused for summer events and other holidays. The faux metal gate at the top and the printed corrugated "stone wall" backing are nice, but the detail side columns are made from some type of resin material that looks and feels exactly like real stone."

Report Card

Brand: A. This will be a traffic stopper throughout the year.

Awards: San Francisco POP Show 2009, 3rd Place -- Wine Displays Permanent
Entry title: Red Guitar Rack
Producer/Supplier: Wine Display Co.
Client: Constellation Wines U.S.

Awards: San Francisco POP Show 2009, 3rd Place -- End Aisle Displays/Non-Permanent
Entry title: Jargon
Producer/Supplier: Packaging Arts
Client: Trinchero Family Estates

Awards: San Francisco POP Show 2009, 2nd Place -- Motion Displays
Entry title: E&J Brandy Fireplace Mass
Producer/Supplier: Baer Enterprises
Client: E&J Gallo Winery

Awards: San Francisco POP Show 2009, 3rd Place -- Posters/Banners -- Non-Paper Substrate
Entry title: Rogue Nation Flag
Producer/Supplier: Rogue Ales
Client: Rogue Ales

Awards: San Francisco POP Show 2009, Best Original Artwork, 3rd Place -- Back Cards, Stack Cards, Case Cards/Wine
Entry title: "Uncork An Online Adventure"
Producer/Supplier: Sterling Graphics
Client: E&J Gallo Winery

Awards: San Francisco POP Show 2009, 1st Place -- Counter Displays/Non-Permanent
Entry title: 337 Display Box
Producer/Supplier: Packaging Arts
Client: DFV Wines