Field Reports

Home centers and building supply stores offer tremendous potential for interactive displays. Customers are eager for information on products, projects and home remodeling ideas.

An attractive, organized display, "the Superflex System provides an efficient way to sell comic books, which can be difficult to sell," says Bart Shea, senior manager of construction at Waldenbooks, Stamford, Conn.The display is available in both single-and double-standing versions, each over 6 fee

Video store shoppers can get a short preview of thousands of films via interactive viewing stations in a Blockbuster Video store. IBM is working with Blockbuster Entertainment Corp. in the development of the system, which may set the tone for the future of video store sampling.

Pizza Hut had an ace in the hole and the company wasn't taking full advantage of it: Kids love pizza. Enter the "Fievel Goes West" display, a cardboard unit with characters from the recent animated feature film.