Few industries introduce products as fast and furiously as the music business. And for years, Miami-based Spec's Music Inc. relied on that constant, letting the variety and excitement of the product itself do the talking.
With the word on the economy still mixed halfway through the 1990s, cost-conscious consumers continue to shop discounters for everything from food to electronics to appliances.
When Irving, Texas-based ShowBiz Pizza Time Inc. approached the J. Walter Thompson advertising agency to create a traffic-generating promotion for Chuck E.
What do supermarket retailers really want? According to leading consumer product marketers, it's fairly simple: aisles that are clean and displays that produce attributable results.Getting there, however, is trickier than ever.
Chevrolet Motor Division recently dropped its "Heartbeat Of America" advertising campaign in favor of "Genuine Chevrolet." The brand repositioning program includes a retro logo intended to define the General Motors division's new identity.At the dealer level, that logo takes the form of neon signag
It's deja vu all over again. Chrysler Corp. dealers are capitalizing on the success of their recent Neon campaign by using the same approach to promote a number of new nameplates.
Before bikers "get their motors running and head out on the highway," Harley-Davidson wants to make sure they're dressed for the part. "We've tried jeans before but our dealer network has never had great success selling blue jeans.
Finish Line sporting goods stores are sporting a new look. Besides a revamped logo and renovated store interiors, they're showing off eye-catching signage in the shoe section.The Indianapolis-based Finish Line Inc.
No small number of hardware and software marketers have jumped on the CD-ROM bandwagon, developing a flood of products for this latest hybrid of entertainment and education.