Field Reports

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.