For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
Nestle is running a digital campaign on Target.com positioning its Nespresso Vertuo coffee and espresso machines and compatible Starbucks capsules as ideal items to help shoppers develop their java rituals this new year.
Hello Bello has been leveraging its ongoing licensing agreement with Dr. Seuss Enterprises to maintain a sense of novelty with Walmart shoppers by periodically launching limited-edition product lines exclusively at the retailer.
Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.
PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.
Revolution Beauty in October launched a line of cosmetics inspired by DreamWorks Pictures’ "Shrek" movie series, with Walgreens as its exclusive brick-and-mortar retailer.
Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.
