Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.
Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.