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Solutions & Innovations
Path to Purchase NOW Series 2023
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Path to Purchase NOW Series 2022
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J&J Campaign at Walmart Supports Tree Planting
The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.
‘The Little Mermaid’ Costume Designs Make Their Way to Target
Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.
Meijer Celebrates Women’s History Month With Groceries and Art
The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.
7-Eleven Leverages Pac-Man's Popularity
7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.
Target Welcomes Parade Underwear to Stores, Website
The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.
ColourPop Brings 'Alice in Wonderland' to Ulta
Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.
Goody Tru Line Debuts Exclusively at Walmart
The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.
Monster Energy Brings Supercross Promotion to 7-Eleven
Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.
Consumers to Design Disney Lego Set for Target
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant
Wet n Wild Launches Sesame Street Makeup at Walmart
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
Axe Gives Walmart Shoppers an Exclusive Virtual Experience
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.