Walmart

Client: Rand McNally, Skokie, IL
Introduction: March 2006
Product(s) Promoted: Rand McNally Road Atlas and Easy-to-Read Atlas
Distribution: Wal-Mart stores
Intended Length of Use: 6 to 8 Weeks
Size of Run: 3,000
Dimensions (H x D x W): 5' x 2' x 3'4"
Weight: 75 Ibs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: September 2005
Product(s) Promoted: Batteries
Distribution: Wal-Mart
Intended Length of Use: 12 months
Size of Run: 144
Dimensions (H x D x W): 5' x 2' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: July 2005
Product(s) Promoted: Oral Care Products
Distribution: Wal-Mart
Intended Length of Use: 2 months
Size of Run: 1,708
Dimensions (H x D x W): 4' x 4' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: Irving Tissue Inc., Philadelphia, PA
Introduction: January 2006
Product(s) Promoted: Scotties Facial Tissues
Distribution: Wal-Mart, Target, Kmart, Kroger, Albertson's, Ahold, Family Dollar, Publix
Intended Length of Use: 6 weeks
Size of Run: 430,000 cases
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2006 Contest Declaration

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Client: Wyeth Consumer Healthcare, Madison, NJ
Introduction: September 2005
Product(s) Promoted: Advil Liqui-Gels
Distribution: National, Wal-Mart stores
Intended Length of Use: 2 months
Size of Run: 8,296
Dimensions (H x D x W): 11.75" x 8.75" x 29.5"
Weight: 3.75 lbs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

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Client: 3M Corp., St. Paul, MN
Introduction: May 2006
Product(s) Promoted: 3M Command Strips
Distribution: Wal-Mart and Sam's Club
Intended Length of Use: 6 to 8 weeks
Size of Run: 1,500
Dimensions (H x D x W): 41" x 23.25" x 17.5"
Weight: 42 lbs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

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Client: Beiersdorf Inc., Wilton, CT
Introduction: May 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Wal-Mart
Intended Length of Use: 4 to 6 weeks
Size of Run: 6,180
Dimensions (H x D x W): 8.5" x 10" x 30"
Weight: 15 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: Wal-Mart, Bentonville, AR
Introduction: November 2005
Product(s) Promoted: Gift Cards, Envelopes, Greeting Cards and Gift Tins
Distribution: Wal-Mart stores
Intended Length of Use: 3 months
Size of Run: 5,500
Dimensions (H x D x W): 97.5" x 48" x 48"
Weight: 450 Ibs.
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2006 Contest Declaration

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Client: The Procter & Gamble Co., Boston, MA
Introduction: October 2005
Product(s) Promoted: Oral-B replacement heads for power toothbrushes
Distribution: Wal-Mart Canada
Intended Length of Use: 2 years
Size of Run: 200
Dimensions (H x D x W): 4'7" x 4" x 14"
Weight: 20 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

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Client: Eastman Kodak Co., Rochester, NY
Introduction: March 2006
Product(s) Promoted: Kodak Photography Services
Distribution: Wal-Mart stores nationwide
Intended Length of Use: 1 day
Size of Run: 1,300
Dimensions (H x D x W): 5'6" x 2' x 9'
Weight: 6 lbs.
Producer: Hawver Display, Rochester, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?