Client: Schering-Plough Consumer Health Care, Roseland, NJ
Product(s) Promoted: Coppertone NutraShield with Dual Defense
Distribution: Walgreens
Number of Stores: 5,000
Production Run Quantity: 8,500
Introduction: 2/16/09
Intended Duration: 2-3 Months
Dimensions (H x W x D): 16" x 16" x 13"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ
Design of the Times 2009 Contest Declaration