Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Coppertone Continuous Spray
Distribution: Walgreens
Number of Stores: 1,000
Production Run Quantity: 1,100
Introduction: February 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 36" x 38" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?