Walgreens

Client: Ascendia Brands, Hamilton, NJ
Product(s) Promoted: Healing Garden 6.4-ounce Mist, lotions and Body Wash
Distribution: Walgreens, Shoppers Drug Mart and other mid-size retailers
Number of Stores: 8,000
Production Run Quantity: 17,000
Introduction: 4/21/08
Intended Duration: 3 Months
Dimensions (H x W x D): 13" x 19" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: Walgreen Co., Deerfield, IL
Product(s) Promoted: Fragrances
Distribution: Walgreens
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: 11/5/07
Intended Duration: 2 months
Dimensions (H x W x D): 36" x 72" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2008 Contest Declaration