Unilever Co.

Retailer: Eckerd
Location: Albion, NY

Client: Unilever HPC NA, Greenwich, CT
Introduction: March 2005
Product(s) Promoted: Dove Beauty Brands (Skincare & Haircare)
Distribution: Wal-Mart
Intended Length of Use: 3 days
Size of Run: 900 Dimensions (H x D x W): 78" x 24" x 48"
Weight: 51 Ibs.
Producer: Marketing Drive Worldwide, Norwalk, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever, Chicago, IL
Introduction: April 2005
Product(s) Promoted: AXE Unlimited Body Spray
Distribution: Wal-Mart stores
Intended Length of Use: 3 weeks
Size of Run: 15,000
Dimensions (H x D x W): 9" x 1'3" x 2' 6.25"
Weight: 32 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever, Chicago, IL
Introduction: January 2005
Product(s) Promoted: Unilever's new line of Dove Hair Styling Aids
Distribution: Drugstores and supermarkets
Intended Length of Use: 3 weeks
Size of Run: 15,000
Dimensions (H x D x W): 3'11" x 6.24" x 1'1.375""
Weight: 34 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever, Greenwich, CT
Introduction: January 2006
Product(s) Promoted: Axe 12 oz. Shower Gel
Distribution: Wal-Marts nationwide
Intended Length of Use: 4 weeks
Size of Run: 75,000
Dimensions (H x D x W): 9.75" x 14" x 15"
Weight: 28 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?