Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL
Design of the Times 2007 Contest DeclarationWhat were the marketing objectives for this entry?