At Charmin’s peak in the line chart above, the ad pictured was found on Drugstore.com, leading shoppers to a product page. During that week, P&G’s Charmin and Bounty were the only paper products seen on Drugstore.com.
At its peak, Bausch & Lomb’s Alaway was found on CVS, Drugstore.com and Walmart. Each ad redirected the shopper to Bausch & Lomb’s site to retrieve a coupon. The advertised coupon value was consistent on each site.
