Dick's Makes Gifts Matter Smartwool's Try-On Bin 'Feels Good' for Shoppers Category Report: Footwear Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment Timberland Focuses Shop On Themes Experiencing the Retail Environment The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store