SC Johnson's Glade leveraged Walt Disney Co.'s Nov. 2 theatrical release of The Nutcracker and the Four Realms to release new limited-edition scents for the holiday season, receiving multiple dedicated endcaps at Walmart.
SC Johnson's Ziploc is tying in to Walt Disney Co.'s Nov. 2 theatrical release of The Nutcracker and the Four Realms by dangling a free movie ticket (worth up to $9) with purchase of two licensed SKUs.
