Gillette M3 Power Floorstand
"Whenever they introduce a major new product, the Gillette people make certain it hits retail with a massive merchandising presence. Their M3 Power razor was launched with the full weight of a wide variety of displays, all color-coordinated.
As the campaign's main freestanding prepack, this corrugated and plastic unit held both razors and refill blade packages. An interesting feature is the 3-D effect on the header. It was achieved by printing on both the plastic front panel and the litho, which is mounted approximately four inches behind the panel.