Procter & Gamble

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Eukanuba Dry Dog Food
Distribution: Pet Stores in Canada
Number of Stores: 175
Production Run Quantity: 175
Introduction: October 2006
Intended Duration: Three months
Dimensions (H x W x D): 72" x 27" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell AA8 Special Pack (Free Earbuds)
Distribution: Drugstores, Mass Merchants, Supermarkets, Specialty
Number of Stores: 56,000
Production Run Quantity: 56,000 displays; 2.3mm packs
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 24" x 42"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?