PepsiCo./Frito-Lay

Client: PepsiCo, Purchase, NY
Producer: InnoMark Communications, Miamisburg, OH
Size of Run: 50,000
Introduction: June 2005

Client: Pepsi-Cola USA, Purchase, NY
Producer: Innomark, Cincinnati
Size of Run: 1,600
Introduction: August 2005
Comments: This Halloween display incorporates five separate interactive elements, supporting Pepsi's "In-Store Theater" marketing strategy.

Retailer: Tops Markets
Location: Medina, NY