PepsiCo./Frito-Lay

Client: Gatorade, Danville, IL
Introduction: April 2006
Product(s) Promoted: Propel Fitness Water
Distribution: Wegmans, Publix and H-E-B stores
Intended Length of Use: 4 to 12 weeks
Size of Run: 140
Dimensions (H x D x W): 108" x 17" x 15.5"
Weight: 37 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Introduction: May 2006
Product(s) Promoted: Starbucks Double Shot, SoBe Adrenaline Rush, Amp
Distribution: Supermarkets and c-stores nationwide
Intended Length of Use: 2 months
Size of Run: 2,100
Dimensions (H x D x W): 4' x 2' x 2'
Weight: 40 lbs.
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Introduction: January 2006
Product(s) Promoted: Beverages
Distribution: Various
Intended Length of Use: 6 months to a year
Size of Run: 1,000 boxes
Dimensions (H x D x W): 1.125" x .10" x 6"
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Introduction: January 2005
Product(s) Promoted: Diet cola products
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 500
Dimensions (H x D x W): 6' x 22" x 48"
Weight: 2 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

But you had to visit stores to see it happen