PepsiCo./Frito-Lay

Retailer: Meijer
Location: Chicago

Retailer: Jewel-Osco
Location: Chicago

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Rold Gold Pretzels
Distribution: Mid-Atlantic Region: Giant Landover, Safeway, Giant Eagle
Number of Stores: 65
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 1 month
Dimensions (H x W x D): 33" x 15" x 15"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Sierra Mist Cases
Distribution: Supermarkets
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 120" x 48" x 96"
Weight: 40 lbs.
Budget Category (U.S.): $101 - $150
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: New Diet Pepsi can
Distribution: Convenience Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: April 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 8" x 12" x 3"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: 2 Liter PepsiCo Products
Distribution: Safeway, Target and Kroger
Number of Stores: 25 stores, expanding as chains permit
Production Run Quantity: 5,000-10,000
Introduction: February 2007
Intended Duration: 6 months
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $51 - $100

Client: Pepsi-Cola Co., Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supermarkets and Mass Merchants
Number of Stores: 542 - 839, depending on configuration
Production Run Quantity: 839 Dwyane Wade pieces, 542 Kevin Garnett pieces
Introduction: March 2007
Intended Duration: Repeated Setups
Dimensions (H x W x D): 84" x 45" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Pepsi-Cola Beverages
Distribution: Mass Merchants
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: November 2006
Intended Duration: One month
Dimensions (H x W x D): 38" x 68" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Norwalk, CT
Product(s) Promoted: Life Water
Distribution: Drugstores and Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 88" x 20" x 20"
Weight: 74 lbs.
Budget Category (U.S.): $101 - $150