PepsiCo./Frito-Lay

Retailer: Fresh & Easy Neighborhood Market
Location: Las Vegas

Retailer: CVS
Location: Chicago

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Tostitos, Lays and Salsa
Distribution: National
Number of Stores: 6,250
Production Run Quantity: 6,250
Introduction: 12/1/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 50" x 32" x 32"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: All Pepsi-Cola brands
Distribution: Convenience stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 3/7/06
Intended Duration: Permanent
Dimensions (H x W x D): 4" x 26" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: IMS on behalf of PepsiCo/Gatorade, Morton Grove, IL
Product(s) Promoted: Propel Citrus
Distribution: Regional
Production Run Quantity: 700
Introduction: 1/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 13" x 13"
Weight: 1 lb.
Budget Category (U.S.): $11-$15 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2008 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Recycling for PET plastic bottles
Distribution: Any event where beverages are present
Number of Stores: 834
Production Run Quantity: 1,000
Introduction: 5/26/08
Intended Duration: 3+ years
Dimensions (H x W x D): 57" x 20" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: IMS for PepsiCo, Chicago, IL
Product(s) Promoted: Gatorade Tiger
Distribution: Mass Merchants and Retailers Nationwide
Number of Stores: 8,530
Production Run Quantity: 8,530
Introduction: 3/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 74" x 36" x 13"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration