Fry's Heads Back to the Ballpark Frito-Lay Case Stacks Retailer: BJ's Location: Orlando, FL Frito-Lay Summer Spectacular Retailer: BJ's Location: Orlando, FL Walmart's AC/DC Launch A case study from the Promotion Marketing Association's 2009 Reggie Awards Circle K Pops in the Midwest FSI Report: June 28, 2009 Frito-Lay "Feed the Adventure" Spectacular Retailer: Giant-Landover Location: Washington, D.C. Publix Beverage Cooler Retailer: Publix Location: Orlando, FL Sam's Club PepsiCo Co-Equity FSI Frito-Lay More Adventurous Than 'Local' First Previous 484 485 486 487 488 Next Last