PepsiCo./Frito-Lay

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi Portfolio
Distribution: Supermarkets
Number of Stores: 250
Production Run Quantity: 250
Introduction: 5/10/10
Intended Duration: 3-5 years
Dimensions (H x W x D): 84" x 50" x 48"
Weight: 350 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: DisplayPlan: LPDG, Chicago, IL

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Design of the Times 2010 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: All packages
Distribution: Convenience stores and mass merchants
Production Run Quantity: 2,000
Introduction: 7/10/09
Intended Duration: 12-24 months
Dimensions (H x W x D): 52" x 43" x 8"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2010 Contest Declaration

Client: Pepsi Bottling Group, Somers, NY
Product(s) Promoted: 2-liter bottles
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 3,000
Introduction: 1/1/10
Intended Duration: Ongoing
Dimensions (H x W x D): 87" x 20" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2010 Contest Declaration

Client: IMS/Gatorade, Morton Grove, IL
Product(s) Promoted: Gatorade hydration products
Distribution: GNC (General Nutrition Centers)
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 4/15/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 67" x 19" x 17"
Weight: 80 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2010 Contest Declaration

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Lays, Doritos, Tostitos, Salsa
Distribution: Supermarkets
Number of Stores: 8,800
Production Run Quantity: 8,850
Introduction: 4/19/10
Intended Duration: 12-wks
Dimensions (H x W x D): 144" x 168" x 47"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Retailer: Safeway
Location: Tucson, AZ

Retailer: Winn-Dixie
Location: Metairie, LA