Client: Pepsi, Purchase, NY
Product(s) Promoted: Pepsi products and the brand's association with The X Factor
Distribution: Nationwide distribution into grocery and convenience stores
Number of Stores: 15,000
Production Run Quantity: 25,000
Introduction: 5/7/11
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 36" x 14"
Weight: 10 lbs.
Budget Category (U.S.) $11 - $15 (display only)