Mondelez International

Executives from Walmart, Ahold USA and several leading packaged goods companies are among the featured keynote

Marketing around Super Bowl XLVII was again dominated by PepsiCo, which used its official National Football League sponsorship and direct-store delivery force to establish a ubiquitous merchandising presence throughout most of January in anticipation of the Feb. 3 game.

Rite Aid kept Super Bowl marketing short and sweet in the weeks leading up to the National Football League's game on Feb. 3.The retailer devoted the back page of its Jan.

Kmart devoted minimal attention to the National Football League's Super Bowl this year, waiting until late January to begin a short campaign.

Kroger played down "Big Game" messaging before the National Football League's Super Bowl last month but kept the bulk-purchase incentive that drives most of it seasonal programs front and center.The retailer largely dispensed with the unifying "Game Day Greats" merchandising theme it has used in re

CVS/pharmacy used a proven purchase incentive backed by manufacturer-supplied merchandising to promote football party needs in the weeks leading up to the National Football League's Super Bowl.

Great Atlantic & Pacific Tea Co. undertook the standard feature-and-display formula to promote relevant products in the lead-up to the National Football League's Super Bowl on Feb. 3.The supermarket operator's various chains kicked off the season during the week of Jan.

Mondelez International's Oreo promoted a "Cookie vs. Creme" sweepstakes awarding $100,000. Consumers enter on the brand's website or by text from Feb. 1 through March 22.

Safeway tapped into the National Football League's Super Bowl this year by presenting various incentive offers and meal solutions.

Family Dollar kept themed marketing mostly in the digital realm last month as it tapped into the National Football League's Super Bowl.The dollar store chain ramped up its seasonal marketing compared with 2012 (see "Family Dollar's Super …" in Related Articles) by showcasing themed promotions on fa