Meijer is a destination for buying an iPod along with groceries and tools. The Apple brand and the interactive shopping experience had to translate to the retailer's environment yet retain its identity.
- Logo and graphics, specifically Apple's, remain neutral yet identify strongly with the brand.
- Customized music. Employees can download music of their choice to attract customers.
- Docking station lets customers play with the units.
Design Data
- Producer: Taurus Display, Moorestown, NJ