Meijer Easter Egg-citement Seasonal Program
Client: Meijer Inc., Grand Rapids, MI
Product(s) Promoted: All Easter-related items sold in Meijer stores from candy, baskets, and gifts to clothing and decorations
Distribution: Meijer stores
Number of Stores: 186
Production Run Quantity: 186
Introduction: 2/15/09
Intended Duration: 8 weeks, February 15 - April 13
Dimensions (H x W x D): 49" x 116" x 1"
Weight: 72 lbs.
Budget Category (U.S.): $501 - $550 (display only)