P2P Toolkit (May 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Publix Embraces Wellness Icons Column: Gaining Clarity on Transparency Solution Provider News: September 2017 Transparency in Retail Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
