Johnson & Johnson

Retailer: Albertsons
Location: Pembroke Pines, FL

Client: Johnson & Johnson, Bridgewater, NJ
Producer: Rand Display International, Teaneck, NJ
Size of Run: 17,434
Production Date: January 2006
Comments: Purell introduced this display during the back-to-school season and received expanded placement opportunities in office supply stores and other venues.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine Agent Cool Blue Glacier Mint and Bubble Blast
Distribution: Mass merchants nationwide
Number of Stores: 16,694
Production Run Quantity: 16,694
Introduction: July 2006
Intended Duration: Three months
Dimensions (H x W x D): 11" x 29" x 132"
Weight: 16.5 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

Client: Johnson & Johnson, Bridgewater, NJ
Producer: Rand Display International, Teaneck, NJ
Size of Run: 17,500
Production Date: May 2006
Comments: A tester affixed to this PDQ for back-to-school season encourages shoppers to try the product.

Client: Johnson & Johnson/Pfizer, New York
Producer: Rand Display International, Teaneck, NJ
Size of Run: 2,000
Production Date: September 2006
Comments: This PocketMist PDQ utilized tinted, injection-molded crystal styrene and four-color labels to stand out from more typical Wal-Mart PDQs.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine ACB Glacier Mint and Bubble Blast
Distribution: Supermarkets Nationwide
Number of Stores: 16,694
Production Run Quantity: 16,694
Introduction: July 2006
Intended Duration: 3 months
Dimensions (H x W x D): 66" x 14" x 14"
Weight: 13.5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rand Diversified Inc., Teaneck, NJ

Client: Johnson & Johnson, Bridgewater, NJ
Producer: Rand Display International, Teaneck, NJ
Size of Run: 16,000
Production Date:
Comments: This PDQ touts Purell's support of Red Cross and women's health initiatives while reminding consumers that it's essential to sanitize hands before providing first aid.

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine PocketMist
Distribution: Convenience stores nationwide
Number of Stores: 10,684
Production Run Quantity: 10,684
Introduction: April 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 36" x 7" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10
Producer: Rand Diversified Inc., Teaneck, NJ

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