Hershey

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Gift boxes of chocolate truffles
Distribution: Convenience stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 10/15/07
Intended Duration: One month
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 6 months
Producer: Artisan Complete
Unit Cost: Under $300
Production Date: 10/1/2007
Number of Displays: 1,800

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $25
Production Date: 6/1/2007
Number of Displays: 1,500
Objectives: To capitalize on the iconic shape and color of Twizzlers to drive impulse purchases and consumer pull.
Materials Used: B flute corrugate and fibre poles
Results: This bin achieved a 30% increase in sales lift at Blockbuster alone.

Retailer: Jewel-Osco
Location: Plainfield, IL

Retailer: Food 4 Less
Location: Chicago

Client: Cadbury Schweppes - America's Beverages
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: June 2007
Number of Displays: 925
Total sales promotion: Under $1,000,000
Other sales promotion techniques used: Special events, tie-in partner promotions/licensing programs

Retailer: Giant Eagle
Location: Pittsburgh

Retailer: Giant Eagle
Location: Pittsburgh