"On the surface, this is a nice power wing, successfully displaying an assortment of Ghirardelli’s delicious chocolates in various sizes and packages. I like everything about it. But one thing struck me immediately: Its core color is virtually identical to Hershey’s. With so many color options available, why this one?"
Report Card:
Brand: B. Nice display, great assortment, superb products … lousy color choice. Why play the game dressed in their color uniform? Maybe I’m seeing more than what’s there, but it obviously stuck out in my mind.