Cadbury South Africa Floorstand
Tying into a TV ad that featured a gorilla playing drums, this display from Cadbury South Africa, Johannesburg, brought the energy and excitement from the ad in-store. The freestanding unit appeared in top-performing grocery stores and wholesalers in South Africa as well as Namibia, Swaziland and Botswana. A sweepstakes with a cash prize added to the attraction of the in-store display, which merchandised various Cadbury brands inside the drums. Additional floorstands, ceiling hangers and other signage supported the main display in some stores.