Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Trident and Dentyne brands in on-the-go packaging
Distribution: Mass Merchants
Number of Stores: 7,928
Production Run Quantity: 7,928
Introduction: 4/15/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 9" x 30" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ
Design of the Times 2010 Contest Declaration