Category Report: Entertainment P-O-P Music and video marketers look to customized partnerships with retailers to offset a downturn in overall display production Hall of Fame Profile: Michael Gottsegen A Q&A with Michael Gottsegen, NBC Universal 'Shrek 2' as Big a Hit at Retail as at Box Office Virtual Store Check: Rite Aid Rite Aid Gets Last Dibs on 'Spider-Man 2' Tie-ins P&G brandSaver Gets into Survivor Mode Retailers Give Universal's 'Cat' a Home FSI Report: Jan. 4, 2004 Best Buy Promotional Activity, 2003 Drug Chains Cross-Merchandise Prilosec 1 2 3 Next Last